1. Where these guidelines apply
These rules cover everything a user can post on HeStylz:
- product reviews, ratings and review photographs;
- live-stream video and audio, if you host;
- live-stream chat messages and reactions;
- profile names and profile photographs;
- photographs attached to a return request or a support ticket.
They sit alongside our Terms of Use. Breaking these guidelines is a breach of those terms.
2. What we expect
- Be honest. Review products you actually bought, and describe your real experience.
- Be civil. Disagree with a product, a vendor or another shopper without insulting anyone.
- Be relevant. A review is about the product — fit, fabric, quality, accuracy of the listing.
- Respect privacy. Do not post anyone's phone number, address, order details or photograph without their consent.
- Post what is yours. Do not upload someone else's photographs, video or music.
3. What is not allowed
The following are removed on sight, and repeated or serious breaches cost you your account.
- Sexual content — nudity, sexually explicit material, or sexual solicitation.
- Any content that sexualises a minor. This has a zero tolerance policy of its own — see Child Safety Standards.
- Hate speech — attacks on people based on religion, caste, ethnicity, nationality, gender, sexual orientation, disability or any similar characteristic.
- Harassment and bullying — threats, intimidation, stalking, or coordinated pile-ons against a person or a vendor.
- Violence — threats of violence, incitement, or graphic violent imagery.
- Self-harm — content encouraging suicide, self-injury or eating disorders.
- Illegal goods and activity — drugs, weapons, counterfeits, stolen goods, or how to obtain them.
- Fraud and scams — phishing, fake giveaways, requests to pay outside the platform, or asking anyone for an OTP, PIN or card details.
- Spam — repetitive posting, unrelated promotion, or links to external stores from reviews and chat.
- Fake reviews — reviews for products you did not buy, reviews written for payment, and any coordinated attempt to raise or sink a rating.
- Impersonation — posing as another person, a vendor, a brand or HeStylz staff.
- Personal data — posting anyone's contact details, financial details or identity documents, your own included.
- Infringing content — anything that violates someone else's copyright or trade mark.
4. Reviews & ratings
- Review a product only if you have bought it on HeStylz.
- Keep it about the product. Delivery and courier complaints belong in a support ticket, where they can actually be fixed.
- Photographs must be of the item you received, taken by you.
- Do not include contact details, external links or promotional codes.
- You can edit or delete your own reviews at any time from Profile → My Reviews.
We do not remove a review because a vendor dislikes it. We remove reviews that break these guidelines — no exceptions in either direction.
5. Live streams & chat
If you host: you are responsible for everything shown and said in your broadcast. Show only products you are authorised to sell, describe them accurately, hold the rights to any music or footage you play, and do not show anyone who has not agreed to appear. Do not collect payments outside the platform.
If you watch: chat is public. Do not post contact details, abuse the host or other viewers, or flood the chat. Hosts and moderators can mute, remove and block viewers from a stream.
Streams are moderated live
Hosts have moderation controls during a broadcast, and HeStylz staff can end a stream, remove its recording and suspend the host immediately where the content warrants it.
6. Reporting content
Every place a user can post has a way to report what was posted. Reports are confidential — the person reported is not told who reported them.
- A live stream — tap the menu on the stream and choose Report. Pick a reason and add detail.
- A chat message — long-press the message and choose Report.
- A review — use the report control on the review.
- Anything else — raise a ticket at Profile → Help & Support, or email gmb.hestylz@gmail.com.
We aim to review every report within 24 hours, and act on reports involving a risk to someone's safety immediately.
7. Blocking a user
If someone is bothering you, you can block them from a live stream you are hosting, and hosts and moderators can block viewers from theirs. Blocking is independent of reporting — you do not need to justify it to anyone, and you can block someone without filing a report.
8. How we moderate
- Uploaded images pass through automated moderation before they are shown.
- Live streams can be moderated by the host during the broadcast, and by HeStylz staff at any time.
- Every user report is reviewed by a person, and the decision is recorded against the moderator who made it.
- Content that is illegal, or that puts a child at risk, is removed and reported to the appropriate authorities.
9. Consequences
What we do depends on what happened and whether it has happened before:
- the content is removed;
- a warning is issued to the account;
- features are restricted — posting reviews, using chat, or going live;
- the account is suspended;
- the account is permanently terminated, and where required the matter is reported to law enforcement.
Content that sexualises a minor, credible threats of violence, and fraud against other users bypass this ladder entirely: the account is terminated on the first instance.
10. Appeals
If your content was removed or your account restricted and you believe it was a mistake, email gmb.hestylz@gmail.com within 30 days, with the details. A different reviewer looks at the case, and you get a written decision. Unresolved complaints can be escalated to our grievance officer — see the contact page.